To produce an emotive campaign film for use across all channels to encourage the audience to sign up to RSPCA sponsorship. The film follows Elton from rescue; scared, injured and lonely to his adoption day; a happy future ahead. 

We worked alongside our brilliant friends at the agency Arthur London to create a storyboard that ensured the RSPCA’s work with dogs like Elton shone through at each stage of his journey. On screen graphics reinforced the commitment the RSPCA show when they rescue an animal. We cast our main character ‘Elton’, a family and worked with real inspectors to ensure that what was shown on screen was true to a real rescue. 

The film was delivered in a variety of formats, both long and short form, for use alongside campaign collateral.