Farrer’s New Brand on Film

London law firm Farrer & Co wanted a film to document their rebranding process which could be used both in house and shared with the wider world, telling their story and how and why the firm was rebranding. The film would explain what Farrer meant to both staff and clients, exploring its heritage as an established and respected law firm while also reflecting how the company is an innovative and dynamic contemporary business.

Our Corporate Video Production team spent several days with the firm, meeting the staff and listening to their stories to create a series of brand and business films that document Farrer’s rebranding journey, using the brand guidelines as a graphic palette and as a prompt to get staff to talk about their perception of the company and how they feel it is seen by the public. The films highlight the core values that underpin the business while showing how the rebrand brings the company into the 21st century.