Filming a Signature Drinks
Launch

Martini tasked us with creating a film to promote new ways to enjoy their signature vermouth. With a tight turnaround – just 14 days – and a requirement to film in five capital cities, in five different languages, this was a challenging but exciting brief.

Our filming route took us to London, Barcelona, St Petersburg, New York and Milan, via a quick detour to the Martini distillery in Turin. We sourced a cast of locals in each location to taste test the new drink, and a selection of exciting bars to film in. Back at our London edit suite, we finished up the film, within the required two-week timeframe, delivering a stylish and sophisticated campaign that puts Martini in the spotlight, showcasing the drink in new and contemporary ways, against a backdrop of some of the world’s most dynamic and exciting cities.