Let’s cook!

We work regularly on campaigns for the UK Health Security Agency’s Change4Life and Start4Life programmes, so were well placed to help the organisation launch its Let’s Cook! initiative. We were commissioned to bring eight recipes to life in a way that would encourage and inspire parents to cook healthy meals with their children.

For this campaign we moved away from traditional top-down recipe video production and filmed real families in a real kitchen, highlighting the pleasure of cooking and eating together.

We were involved in all aspects of the campaign, from recipe creation to casting, location sourcing, scripting and storyboarding. Our Home Economist, Food Stylist and Director worked together to ensure the recipes were easy to follow, healthy and delicious.

Filming on an ARRI Alexa, we created a series of films that are instructive yet fun, and show families accessible and achievable ways to enjoy healthy meals together.